New at Target: Yoobi

Studies find that when kids head off to school with all the tools they need to succeed in the classroom, students are more likely to earn higher test scores, attend school more frequently and behave better in class. Therein lies the the inspiration behind Yoobi, co-founded by Ido Leffler and launching exclusively at Target.

Yoobi is a dynamic school supply brand that helps students in need. It offers a colorful collection of notebooks, jumbo highlighters, ballpoint pens, pretzel erasers and more with a “One for You, One for Me” brand promise. Similar to how the FEED USA collab worked, for every Yoobi item you buy, Yoobi and Target will donate a Yoobi product to a school in need. The goal is to impact more than 30,000 classrooms and 750,000 kids nationwide by 2015.  Find Yoobi online at Target.com and in stores starting this week.