Target introduces "Made to Matter"...

Today on their blog Target announced the launch of Made to Matter: a first-of-its-kind partnership and collection from 17 leading natural, organic and sustainable brands. The new Made to Matter collection will feature over 120 new and exclusive products from this crew of trusted companies, taking the guesswork out of buying better-for-you products. Hand-picked by Target, the line makes it easy to find products made with simple, recognizable ingredients that you can feel good about bringing home without sacrificing on price or performance.

Spanning categories including baby, beauty, grocery, healthcare and household products, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Company, Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals.

First introduced at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by this September. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays.