Monday, July 9, 2012

Product Review: L'Oreal Voluminous Power Volume 24H Mascara

What can I say?  I'm a sucker for endcaps in the beauty aisle pushing new products.  So when I saw one at Target the other day touting L'Oreal's newest Voluminous mascara offering - dubbed "Power Volume 24H" - I had to try it. Not only does the waterproof formula promise "24 hour wear", but the "new formula with collagen spheres" are supposed to give you "15x more impact".  Sadly, I didn't find this to be the case.  A quick look in the mirror just now (after a full day of wear) finds a few flakes and smudges, and honestly this mascara didn't give me the volume or length it promised.

A little over a year ago, I tried another new mascara - Rimmel's Day 2 Night formula - and was similarly let down.  I guess I should probably just rely on my tried and true Lashify by Sonia Kashuk, which continues to get good reviews on  I also like Maybelline's Full & Soft Mascara, which I found out about on the Short of Something blog.  How about you, readers? Do you have a favorite drugstore mascara?


Anonymous said...

I like the Voluminous in the gold tube okay, but I've found mascaras in general to be a let down (the girls in the ads have to be wearing falsies). I keep going back to my Full n' Soft; luckily it's pretty cheap.

Thanks for the blog shout out!

urbanrhetoric said...

thanks for this. i actually love the voluminous in the gold tube (i switch between this and diorshow. go figure), so i would have reached for this. thanks for the heads up.

Anonymous said...

Definitely try Covergirl Lashblast 24 hours. Works well and a makeup trick is to apply the first coat from the base of your lashes. For the second coat, close your eye and apply. This will ensure that the tips of your lashes are covered.

Godiva said...

I love Covergirl Lashblast too. Another blogger recommended it and I haven't used anything else since.