Thursday, June 24, 2010

Target promotes volunteerism with new Ben & Jerry's flavors

Target announced this week that they will debut two exclusive Ben & Jerry’s ice cream flavors at all stores nationwide. The super-premium ice cream flavors, Berry Voluntary and Brownie Chew Gooder, will be available throughout 2010 in mini cups and pints.

Berry Voluntary is raspberry cheesecake flavored ice cream laced with white chocolate chunks and raspberry swirls. Brownie Chew Gooder is vanilla caramel ice cream with fudge brownie pieces, finished with a caramel swirl. Mini cups will be available for approx. $1.25 and pints will be priced at $3.50.

“By partnering with the iconic and beloved Ben & Jerry’s, Target is offering our guests even more exclusive, high-quality food options,” said Greg Duppler, SVP merchandising, Target. “Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism.”

Target customers can enjoy the new flavors and do good at the same time. Customers who register for a volunteer activity at and forward the opportunity to five friends, will receive a coupon for a free pint of Ben & Jerry’s ice cream redeemable at Target stores (while supplies last). After that time, guests will still be able to participate in the “Scoop It Forward” promotion, and will receive a $1 off coupon in recognition of their volunteer efforts.

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