New at Target: Versed

Target is adding a new skin care line to its beauty assortment. Their new brand Versed relies on powerful, clean ingredients that fight everything from dryness to acne to aging, Best of all, each item is under $20.

From cleansers to treatments to moisturizers, the collection is chock-full of proven ingredients like soothing eucalyptus oil, hydrating aloe leaf juice, brightening vitamin c and dozens more. Created as a cleaner alternative to traditional skin care solutions, Versed products were formulated without over 1,300 common toxins (move over sulfates, parabens and phthalates!), added colors and fragrances, and are vegan and cruelty-free.

The product packaging (made from low-waste materials) includes a set of prescriptive icons to help you pinpoint the right products for your skin. Plus, each item comes with helpful information about how to use the product, when to use it and why it’s an important part of a complete skin care regimen. Target’s in-store displays make selecting products even easier, with items grouped together by how they fit into your skin care routine: cleanse, seal, boost, treat, body.

You can shop Versed in Target stores or online at Target.com, at prices ranging from $9.99 to $19.99.