New at Target: Smartly

Last Fall I told you about Smartly: a new essentials and personal care brand coming to Target aimed at the budget-conscious and space-constrained shopper with most items priced less than $2. Recently the brand has finally started rolling out into stores, and I'm seeing more displays (like this one shown here) showcasing the new products.

I'm still trying to figure out whether Smartly will replace (or at least reduce) the offerings from  up&up - Target's in-house brand created 10 years ago to deliver performance and value when compared to national-brand products.