Tuesday, November 6, 2018

Target's Beauty Department Gets A Makeover...

Does the Beauty Department at your local Target store look like this? Mine doesn't - yet - but in this pic snapped at an area store I don't frequent that often implies that some stores are remodeling this department to look more like a Sephora store, with lower racks you can see over (vs. the traditional tall aisles) and round displays of testers.

What do you think, readers? Is this change good, and will it encourage you to buy things from - or at the very least stop and browse - the Beauty Department more often?
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2 comments:

NSHD said...

I work in downtown SF and they did a similar things a few years ago to the huge Walgreens on Powell Street. It definitely looks nice in the beginning, but not sure if Target will have the bandwidth of employees to keep up the look. In the beginning the Walgreens looked amazing, with a wide variety of more upscale lines but within the year, it just started looking messier and messier. I think these large box stores should not try and compete with specialty stores like Sephora -- leave that to the pros.

November 6, 2018 at 8:33 AM
Target Addict said...

Thanks for your perspective, NSHD! I agree that over time, the more "hands on" displays (encouraging customers to try before they buy) will get messy. Hopefully, Target will stay on top of this; otherwise, it will turn shoppers off.

November 7, 2018 at 6:55 AM

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