Lookbook: Opalhouse

Last month I alerted you that Target is launching a new home brand called Opalhouse. And now, the official lookbook is here.

“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “With the addition of Opalhouse, our guests will have access to more aesthetics than ever, giving them the opportunity to discover items that reflect their individuality and style, bringing joy to their homes in an easy, affordable way.”

On April 8th, the Opalhouse Spring collection—with more than 1,300 pieces across bedding, bath, décor, tabletop and furniture—will be available in all Target stores and on Target.com. But in the meantime, you can check out the full lookbook to pick out your favorite must-have items.

New at Target: Magnolia Home by Joanna Gaines Paint

Attention, Fixer Upper fans! Not only is Target dropping more than 150 new pieces in the Hearth & Hand with Magnolia line this weekend, but starting April 1, they're debuting a curated collection of Magnolia Home by Joanna Gaines® Paint products. Developed in partnership with the KILZ® Brand, this new paint line gives guests even more access to and design inspiration from Chip and Jo.

Target Debuts New Line of Swimsuits w/o Airbrushing...

People Magazine reports that Target is continuing their promise to keep swimsuit ads free of reshaping or airbrushing with their new 2018 campaign.

The retailer debuted their new line of suits — with over 1,700 different styles — and stayed away from overly editing their models. Target says in a press release that it’s all part of their goal to celebrate womens’ bodies.

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign — all meant to inspire guests to have fun while rocking their favorite swimsuit,” they announced. “Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Target first went airbrushing-free with their 2017 swimsuit ads, which featured model and body activist Denise Bidot, dancer Megan Batoon, pro skateboarder Lizzie Armanto and TV host and model Kamie Crawford. This came after the brand was mocked for a photoshop flub in 2014 on a swimsuit model. The badly-done editing left the model with an extra-long arm, and a missing hip and crotch.

Fab Find: Dollar Tea Towels

The Dollar Aisle at Target is stocked with plenty of cute Spring items, including these pretty tea towels in colorful prints. And at just $1 each, you can afford to get them in each color and pattern!

The Look for Less: Ralph Lauren vs. Ava & Viv

Thanks to eagle-eyed reader Cotton Candy for this latest find. She really liked the Ralph Lauren gingham-checked shirtdress (shown at left, at Macy's) for $145. In her quest to find a more affordable dupe, she found this adorable gingham shirtdress by Ava & Viv (shown on the right, at Target) for just $29.99!

Sale Alert: La Roche-Posay

If you're already a fan of - or been wanting to try - luxury skincare line La Roche-Posay, head on over to Target this week. They've got almost the entire line on sale, from moisturizers and cleansers to serums and suncreens, at buy 1/get 1 25% off. What I like about La Roche-Posay is that most of their products are phthalate and paraben free - with no added fragrance - making them ideal for sensitive skin. I'm going to take advantage of the sale to try their Effaclar BB Blur Fair/Light, Oil-Absorbing Face Cream Mousse with Sunscreen (shown here) which is very highly rated on Target.com.

New at Target: Love Taza Luggage

The perfect family vacation should include plenty of fun time for the kids, relaxation time for the adults, and plenty of quality time spent together. And no matter your destination, you're going to need a reliable bag, handy accessories and something to keep the kiddos entertained. That's why Target has teamed up with Naomi Davis, founder of the blog Love Taza, to launch a new collection of travel gear for the whole family. From rolling suitcases and kids’ carry on backpacks to neck pillows and activity kits, this line has everything your family needs to travel in comfort and style—all at affordable price points.

To find out more about how Naomi created the collection, check out her interview here on A Bullseye View.

Back at Target: The Wedge Zip Espadrille

If you've been a fan of the Merona "Meredith" wedge espradrille, I've got good news! Despite retiring the Merona brand, Target is bringing this style back under the Mossimo Supply Co. brand as the "Emilee" sandal.  This popular shoe is actually a dupe of a past Michael Kors style from 2014, which Target kept bringing back each year and renamed the "Ruth" in 2017. My one gripe is that the Mossimo version only comes in one color - a neutral light tan fabric - but hopefully they'll add more colors later on this Spring.

Now at Target: Limited-Edition Easter Candy

Target has some new, limited-edition candy flavors in stores — just in time to sweeten your Easter basket. As shown here, the offerings include Starburst Jumbo Jelly Beans (in fun flavors like cherry, strawberry, orange, green apple, grape and lemon),  Neopolitan M&Ms, and Peeps Delights in Neapolitan, Lemon Sherbet and Orange Sherbet.

Target will also be carrying Ghirardelli Dark Sea Salt Caramel Eggs, Dove French Vanilla Bunny, Reese's Easter Peanut Butter Gold Eggs, and Lindt Easter Hardshell Eggs.

Target Planning More Store Remodels...

Target is speeding up their store remodeling plans, with 2018 bringing nearly triple the number of remodels. This is part of their effort to reimagine more than 1,000 stores across the country by the end of 2020.

According to A Bullseye View, Target is tailoring each remodel to meet the specific needs of local guests, so no two remodels will look exactly the same. And to stay true to their sustainability efforts, they'll continue to add features like LED lighting and solar panels to many stores—efforts that have helped more than 80% of stores to become Energy Star certified.

Other plans include adding music in the background, a more modern design aesthetic across the store, and enhanced merchandise presentations, including areas that showcase trends and top-of-mind products for the season. Many stores will have features that help them get online orders to guests even faster, like a bigger Order Pickup counter or a Drive Up lane in the parking lot. I personally have noticed the addition of more self-checkout lanes at my local stores, as well as re-vamped grocery sections illustrated in the before/after pics shown here.

What's your take, readers? Have you noticed whether your local store has been remodeled, and if so, do you like the changes?

New Spring Things at Target...

While the East Coast is battling a nor'easter and the West Coast is being pummeled by rain, Spring has already sprung at Target. From this pretty display I saw at my local store to the new Hearth and Hand with Magnolia Easter Collection, Target is bursting with fresh new merchandise to welcome in Spring. Target has also brought back their Patio & Garden Department, just in time to usher in the new season.

Target Announces Collab with Hunter...

Target announced this week that their next design partnership will be with British heritage brand Hunter to bring exclusive versions of their iconic rain boots, protective outerwear, backpacks to the masses.

Hunter for Target is a limited-edition lifestyle collection designed for the entire family and includes more than 300 items, one of their largest design collaborations to date. The collection spans apparel and accessories for women, men, girls, boys and toddlers, as well as products for the home and outdoors. The assortment also includes a number of items that are a first for Hunter, such as hammocks, sunshades and coolers. Plus, the expertly designed iconic rain boots come in a variety of colors and sizes so every age can get in on the fun with most pieces coming in under $30.

This particular collab will have a perk for Target REDcard holders: they'll get early access (on April 7) to order on Target.com exclusive colors of select styles of the collection that won’t become available to the general public until April 14.

Hunter for Target will be available in select Target stores and on Target.com beginning Saturday, April 14, through June 14, or while supplies last. Prices range from $5 to $80, with most items under $30, and will be offered in sizes XS-3X for women, S-XXL for men and 18M-XL for kids and toddlers.