New at Target: Yes Way Rosé

Lifestyle brand Yes Way Rosé was created in 2013 by fashion editor Erica Blumenthal and art director Nikki Huganir, best friends who decided to turn their love of the wine into a popular Instagram account. The two grew their passion into a stylish line of products with a bold logo. Four years later, it was time to make a wine of their own, so they traveled to the south of France to find the very best blend of classic Mediterranean grapes. The result? A premium rosé that’s dry and complex with tasting notes of strawberry, citrus and white peach. And beginning March 4, Yes Way Rose’s rosé will launch first at Target stores nationwide for just $12.99.

Check out this interview with Erica and Nikki here on a Bullseye View to find out what inspired them to start the brand, how their rosé different from other rosés, and what else they put in their Target cart (besides rosé, of course).