New at Target: Askov Finlayson

In celebration of the Superbowl coming to Target’s hometown of Minneapolis next month, the retailer has announced a special limited-edition collaboration that will help guests embrace the true spirit of the Great North: Askov Finlayson for Target.

Founded in 2011 by Eric and Andrew Dayton, the great, great grandsons of George Draper Dayton (who founded the company that eventually became Target) Askov Finlayson is inspired by the Minnesotan ideals of year-round exploration, creativity and community ties, and those qualities are brought to life in the Target collaboration. With more than 50 items across apparel and accessories for men, women, kids, toddlers and babies, as well as home goods,  the collection will allow guests across the country to suit up for winter like a true northerner.

Askov Finlayson for Target ranges in price from $5-$40, with most items under $30. The collection will be available Jan. 14 to Feb. 24, or while supplies last, at 38 Minnesota Target stores and on Target.com.