Saturday, August 27, 2016

#TargetRunDay: 10% off everything this Sunday

By now you've probably already heard the news (broadcast over all the major TV networks + websites like Business Insider) that Target is launching a first-of-its-kind, one-day sale to try and boost consumer traffic. The retailer is offering a 10% discount on everything in its stores and online on Sunday. Target is calling the event #TargetRunDay. This is the first time Target has ever offered a 10% discount both in stores and online.

The sale comes after Target last week reported its first quarterly traffic decline in more than two years. Target's same-store transactions also fell 2.2% in the second quarter. Overall, sales fell 7.2%. Shopper traffic is falling amid a boycott over Target's new policy that welcomes customers to use any bathroom or fitting room that matches their gender identity.

The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer's bathrooms , and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy. Target is now installing single-occupancy bathrooms in all of its stores to give critics of the policy more privacy. The new bathrooms, which already exist in a majority of Target stores, are costing Target $20 million to install.

To take advantage of Target's sale on Sunday, shoppers can cut out the coupon from Sunday’s weekly and take it to Target's stores, or text "RUN" to 827438. The discount will automatically apply to any purchases made online.


Kelly said...

if your target has a pharmacy, chances are there is a single stall bathroom there. IF anyone has concerns, they should use that restroom....

R. said...

We loved the sale! The 10% off, plus the $5 back from Cat & Jack, Cartwheel (all Merona 20% off!), seasonal clearance, ibotta rebates, and my red card... We scored!

I honestly forgot about that boycott. I assumed most of the people who would actually boycott over something that silly are Walmart shoppers anyway.

Losing Clear RX, on the other hand, is definitely responsible for foot traffic going down!