Thursday, May 12, 2016

Coming to Target: Beautycounter

Beauty and skincare brand Beautycounter is coming to a Target near you later this  year. Who's "Beautycounter", you ask? Yeah, I hadn't heard of the brand either, but their mission is “to get safer products into the hands of everyone,” which kind of sounds similar to the philosophy behind Honest Beauty.

This Fall, the brand will make its mass-market debut with a limited-edition collection called Beautycounter for Target. The line features fan-favorite products (like rosewater mist and a purifying charcoal mask), special sets and a brand new nourishing oil that’s launching only at Target.

“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in this area,” said Dawn Block, senior vice president, beauty and essentials, at Target. “We’ve worked together to curate a special collection that includes the best of what Beautycounter has to offer, and we hope guests will love finding the line at Target this Fall.”

To prove just how safe Beautycounter products really are, its team put together “The Never List,” a compilation of 1,500 ingredients, including parabens, formaldehyde and mercury, that the brand will never use when making it’s products. Let's just hope that Beautycounter for Target is more price-friendly than their regular retail line, where a mascara is $29 and a lip gloss will run you $30.


iamrobyn said...

I'm wondering if you could help me. For YEARS target has sold these slippers for $19.99 and are always promoted in the back-to-college displays. I haven't seen them for a while now... are they gone forever?! I loved them!

Thank you!

Target Addict said...

Not sure I can help you, except to suggest that you wait a bit to see if they come back to Target. They aren't promoting BTS stuff yet, and perhaps the slippers will return once it gets closer to that time. I do know that Target sells certain things "seasonally", meaning they're only available certain times of the year. Case in point: men's Hanes Fleece Sweatpants are just about sold out online on, and left stores a couple of months ago. But come Fall, they'll be back for sure.