Target Debuts New Denim...

Target’s team of designers recently went to work to completely overhaul their denim assortment. The result? New styles and revamped fits, fabrics and finishes—comparable to what you’d find at a high-end department store—all for $30 or less.

“Whether you’re dressing them up for work or dressing them down for the weekend, we want our guests to know that when it comes to denim, Target’s got you covered,” explains Julie Guggemos, senior vice president, Product Design and Development at Target. “Our team has obsessed over every last detail, ensuring that when you put on a pair of our jeans, you’ll not only look great, but you’ll feel great, too. And with each pair under $30, I’m confident that we’re offering value that simply can’t be beat.”

According to A Bullseye View, Target’s new denim assortment includes something for everyone. Treatments like whiskering and rip and repair, plus indigo-alternative colors—think white, grey and black—provide options for all personalities. Trendy joggers, overalls and denim skirts—alongside traditional bootcut, skinny and boyfriend styles—provide options for any occasion or body type. And for a limited time, you can get $10 off your denim purchase (either in-store or online at Target.com) with the promo code TRYON10.