Thursday, April 18, 2013
New at Target: Vera Neumann Scarves
The American artist-turned-textile designer Vera Neumann is heralded as introducing the first signature scarf in the late 1940s. After searching for alternative fabrics for her designs during World War II, Vera came across parachute silk at an army surplus store and transferred her whimsical art onto the scarves from her kitchen table. Soon enough “Vera scarves,” typically embellished with her signature ladybug for good luck, were everywhere. Marilyn Monroe and Grace Kelly were fans of her work.
Now Target has tapped the Vera Company—the brand that celebrates the life and artwork of Vera Neumann—for a limited-edition collection of scarves, available at Target stores and on target.com starting April 28th. Inspired by the beloved artwork Vera’s known for, the 17-piece collection reflects her iconic aesthetic and bold use of color. Check out a preview of some of the designs on A Bullseye View.