Good Morning America just did a story about yesterday’s Neiman Marcus/Target Pop-up Shop, and it sounds like the lines were long in NYC. Target executives commented that they’ve taken measures to avoid the website-crashing issues of last year’s Missoni frenzy, and they also stated that this time they will have more inventory available both in stores and online. That said, it’s still unclear exactly WHEN items will be available for sale on Target.com. According to The Recessionista, ”Target says via their Target Style Facebook page only that the collection will be available in the “early morning” hours of Dec. 1. …which could be anywhere from 1 am EST to 6 am EST, so the timing is rather vague.”
For those of you who want to shop in person, Target stores will open Saturday at 8am (as usual) and Neiman Marcus stores will open early tomorrow at 8am to launch the collection. I had been wondering about that, since NM usually doesn’t open until 10am. I’m also wondering whether there will be ONE section in the store for all the items in the collection, or whether they’ll be sprinkled throughout the store. If past collabs provide a clue, then the items will be spread out around the store, which will make them harder to find. Regarding purchase limits, NM states that shoppers won’t be limited on the total number of items they can buy in store, but purchase quantities will be limited to 5 of any single item. I assume that Target has similar limits in place.*
As for me, I’ll probably stick to shopping online for this collection. I lived through the Missoni madness, and don’t want to experience that again! I do like the Tory Burch lunchbox featured in yesterday's blog post, as well as this Oscar de la Renta bag, but neither are "must haves" for me.
*UPDATE - Target has the same item limit in place, plus they state this on their website: Items from the Target + Neiman Marcus Holiday Collection must be returned by January 5th, 2013. Target will only accept collection items purchased at Target stores or Target.com. Food for thought if you're buying items from the collection to give as Christmas gifts, as you (or the recipient) only has until 1/5/13 to return items vs. Target's normal 90-day return policy.
*UPDATE - Target has the same item limit in place, plus they state this on their website: Items from the Target + Neiman Marcus Holiday Collection must be returned by January 5th, 2013. Target will only accept collection items purchased at Target stores or Target.com. Food for thought if you're buying items from the collection to give as Christmas gifts, as you (or the recipient) only has until 1/5/13 to return items vs. Target's normal 90-day return policy.