Monday, May 9, 2011
New at Target: Appaman
Last summer I told you about the partnership between Target and Baby Buggy, Jessica Seinfeld's charity that provides families in need with essentials for their infants and children. Over the past year, Baby Buggy has offered affordable, signature items through Target, with 10% of the purchase price of each product going to support the charity and its efforts. Now the year-long partnership with Target is coming to an end, but not without one more adorable offering: Appaman. From Target's web site:
Appaman is named for the childhood companion of founder and designer Harald Husum. While growing up in Norway, Husum befriended a corduroy ape named Appaman. Together they traveled the fields and fjords of their native land, sharing many fantastic adventures. Appaman reflects the whimsical spirit of those youthful times and celebrates the unbreakable bond between a boy and his ape. Appaman brings a unique Scandinavian perspective to Ameripop iconic imagery. Inspired by Brooklyn street life, diverse communities and eclectic urban landscapes, Husman brings energy, edge and a fresh modern palette to his designs. Launched in 2003, Appaman now has a cult following of in-the-know trendsetters, celebrity families, and little hipsters everywhere.
The line features garments for boys and girls in sizes 0 to 9 months, as well as a variety of cozy blankets, with 10% of the purchase price benefiting Baby Buggy's mission of helping families in need. The Appaman for Target collection is available now through June 19 at select Target stores and on Target.com.