Friday, October 22, 2010
Target in hot water over ads poking fun at Moms
Uh oh.... Target went there. Target is finding itself in hot water after running an ad that makes fun of moms who make their kids' Halloween costumes.
The ad - which you can watch here on YouTube - features a child in a homemade Iron Man costume (complete with a push-button closet light on his chest) and suggests that all children would be infinitely happier in the generic, plastic, factory made costume that retails for a mere $20 at Target.
Bloggers were quick to blast the Bullseye, with Jezebel asking "Why trick of treat in the creative costume your mom spent hours slaving over when you could wear a plastic outfit from Target and look the same as all the other Iron Mans?"
And Slate chimed in with "What distinguishes this Target commercial is its degree of blind, witless belief in its own message. The homemade Iron Man costume is supposed to be pitiful, but it's more interesting and better-looking than the store-boughten one, without seeming like the product of slavish overparenting. I would give extra candy to a kid who showed up at the door dressed like that."