Friday, January 22, 2010
Target to open designer boutiques?
In addition to giving their current stores a facelift, Target is also planning to open small, carefully-edited "boutiques" in select metropolitan areas. From the BlackBook website:
"Surely some of the novelty of shopping a designer collaboration like Rodarte for Target is that one can make a stop to get Tom's toothpaste and a month's worth of toilet paper in one fell swoop. But, if you're an inhabitant of a cosmopolitan hub, this might not be the case for long. Over the next five to 10 years, Target plans to introduce a "smaller store format for urban centers [in addition to] expansions into Canada or Latin America," says WWD. The move isn't all that surprising given the fact that Target has installed pop-up shops with a curated selection of wares during the past few holiday seasons in NYC, SF and DC; the more boutique-like shopping experience seems to have had quite a bit of success. And, considering the chain retailer is becoming a bona fide destination for designer collaborations (from home wares and clothing to accessories), it seems like an appropriate move in cultivating increasing cachet."
Pictured: Target's gingerbread-themed pop-up shop in NYC last December.