Lookbook: Opalhouse

Last month I alerted you that Target is launching a new home brand called Opalhouse. And now, the official lookbook is here.

“Opalhouse is another perfect example of how Target offers our guests incredible design and great quality at a truly unbeatable value. That’s something you can find only at Target,” says Mark Tritton, Target’s executive vice president and chief merchandising officer. “With the addition of Opalhouse, our guests will have access to more aesthetics than ever, giving them the opportunity to discover items that reflect their individuality and style, bringing joy to their homes in an easy, affordable way.”

On April 8th, the Opalhouse Spring collection—with more than 1,300 pieces across bedding, bath, décor, tabletop and furniture—will be available in all Target stores and on Target.com. But in the meantime, you can check out the full lookbook to pick out your favorite must-have items.

New at Target: Magnolia Home by Joanna Gaines Paint

Attention, Fixer Upper fans! Not only is Target dropping more than 150 new pieces in the Hearth & Hand with Magnolia line this weekend, but starting April 1, they're debuting a curated collection of Magnolia Home by Joanna Gaines® Paint products. Developed in partnership with the KILZ® Brand, this new paint line gives guests even more access to and design inspiration from Chip and Jo.

Target Debuts New Line of Swimsuits w/o Airbrushing...

People Magazine reports that Target is continuing their promise to keep swimsuit ads free of reshaping or airbrushing with their new 2018 campaign.

The retailer debuted their new line of suits — with over 1,700 different styles — and stayed away from overly editing their models. Target says in a press release that it’s all part of their goal to celebrate womens’ bodies.

“To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign — all meant to inspire guests to have fun while rocking their favorite swimsuit,” they announced. “Something you won’t see? Reshaping or airbrushing. Building on the strong foundation we set with last year’s campaign, we’re celebrating women and encouraging them to embrace the beauty of their own bodies.”

Target first went airbrushing-free with their 2017 swimsuit ads, which featured model and body activist Denise Bidot, dancer Megan Batoon, pro skateboarder Lizzie Armanto and TV host and model Kamie Crawford. This came after the brand was mocked for a photoshop flub in 2014 on a swimsuit model. The badly-done editing left the model with an extra-long arm, and a missing hip and crotch.

Fab Find: Dollar Tea Towels

The Dollar Aisle at Target is stocked with plenty of cute Spring items, including these pretty tea towels in colorful prints. And at just $1 each, you can afford to get them in each color and pattern!

The Look for Less: Ralph Lauren vs. Ava & Viv

Thanks to eagle-eyed reader Cotton Candy for this latest find. She really liked the Ralph Lauren gingham-checked shirtdress (shown at left, at Macy's) for $145. In her quest to find a more affordable dupe, she found this adorable gingham shirtdress by Ava & Viv (shown on the right, at Target) for just $29.99!

Sale Alert: La Roche-Posay

If you're already a fan of - or been wanting to try - luxury skincare line La Roche-Posay, head on over to Target this week. They've got almost the entire line on sale, from moisturizers and cleansers to serums and suncreens, at buy 1/get 1 25% off. What I like about La Roche-Posay is that most of their products are phthalate and paraben free - with no added fragrance - making them ideal for sensitive skin. I'm going to take advantage of the sale to try their Effaclar BB Blur Fair/Light, Oil-Absorbing Face Cream Mousse with Sunscreen (shown here) which is very highly rated on Target.com.

New at Target: Love Taza Luggage

The perfect family vacation should include plenty of fun time for the kids, relaxation time for the adults, and plenty of quality time spent together. And no matter your destination, you're going to need a reliable bag, handy accessories and something to keep the kiddos entertained. That's why Target has teamed up with Naomi Davis, founder of the blog Love Taza, to launch a new collection of travel gear for the whole family. From rolling suitcases and kids’ carry on backpacks to neck pillows and activity kits, this line has everything your family needs to travel in comfort and style—all at affordable price points.

To find out more about how Naomi created the collection, check out her interview here on A Bullseye View.