New at Target: Scoutmob

The other day at Target I came upon a random endcap with the signage announcing "Independently made goods and gifts. Curated exclusively for Target by SCOUTMOB." So what the heck is "Scoutmob"? Well, I Googled it, and it came up as "an Atlanta-based startup company whose primary service is an ecommerce website focused on offering unique goods from independent makers." So I guess they're now partnering with Target on a collection of indie-made goods, like the journal set shown here (on the left) made by Yellow Owl Workshop in San Francisco.

You can check out the full collection - over 80 items in all - here on Target.com. Some of the items look very cool and unique, and would make great gifts. And I like that they're all made in the USA by small suppliers and craftsmen.