Target takes aim at college consumers

The New York Times had an interesting article their business section yesterday about how key brands - including Target - are aiming to convert college kids into future customers. At the University of North Carolina, Target went so far as to sponsor a welcome dinner on the Friday of move-in weekend. Then on Saturday, for the first real social event of the year, it hired buses to ferry students to a Target store in Durham for a midnight shopping trip. Shown here is the Target mascot line-dancing at the event; you can read the full article on the NYT's site.