tag:blogger.com,1999:blog-4634764039639011700.post6188644408204244629..comments2023-10-31T06:17:45.727-07:00Comments on Target Addict: Sudden departure for JCP's President (Target's former CMO)Target Addicthttp://www.blogger.com/profile/10579982572388150784noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4634764039639011700.post-59054839424396228272012-06-23T07:25:05.024-07:002012-06-23T07:25:05.024-07:00Critifur, I agree. I rarely visit JCP, but when I ...Critifur, I agree. I rarely visit JCP, but when I did I found that their "non-sale" strategy didn't really change the way merchandise was arranged on the floor. Case in point: one of the only labels I like there is MNG, and in the womens dept. they still had a "full priced" MNG clothing section and then off to the side they had racks of "best price" (meaning on sale) MNG items. In other words, they still had "clearance racks", even if they weren't willing to call it that.Target Addicthttps://www.blogger.com/profile/10579982572388150784noreply@blogger.comtag:blogger.com,1999:blog-4634764039639011700.post-51204504562343594182012-06-20T08:11:19.905-07:002012-06-20T08:11:19.905-07:00That is too bad, I like much of what he was doing ...That is too bad, I like much of what he was doing in marketing, but I can see how he was going against the grain with his pricing plan. It was too far out of the comfort zone of consumers, and strangely confusing. I think he should have stuck with the visual updates but stayed with the usual pricing. I was also disappointed with the products in store, because the products were still the same, and I was never drawn to JCP products to begin with. So even though I wanted to support the new marketing strategy, including the hiring of Ellen and placing gay families in the catalog, I couldn't get past the actual merchandise.Critifurhttps://www.blogger.com/profile/09141579638692458603noreply@blogger.com